Hardy Girls Healthy Women is bringing exposure to the issue of female characters being underrepresented in the Macy's Thanksgiving Day Parade. To learn more, check out the article, "Young Women Ask Macy's, 'Where are the Female Balloons?'" posted on November 24, 2010 by Alternet.org.

Change. org also noted HGHW's efforts on November 24, 2010 with the article, "Macy's Thanksgiving Day Parade: 84 years, only 10 girl balloons." Click here to check out the article.

On November 24, 2010, The Huffington Post posted the article, "And You Thought You Had Thanksgiving Off: Gender Inequality in the Macy's Thanksgiving Day Parade. Click here to read the article.